Taking a business from the start-up stage to a profit making entity is definitely not easy. Optimised marketing strategies have to be implemented and provision for adequate finances has to be made. Once the business reaches a stable keel it is the natural tendency of a business owner to let things remain at status quo. However, after some time it results in stagnating sales and falling profits. Before this can happen it is necessary to devise ways and means and simple plans that can give the business an impetus and take it to the next operational level where there will be exponential growth and development.
What then are the steps that you can take to prepare your business for the next high growth stage?
Define your goals – You cannot just say that I want high growth for my business while not having fixed goals and targets. You must clearly know to what levels you need to take your business to. On this will depend the marketing plans that you have to now structure including repackaging of existing products, launching new ones or creating new pricing policies. You have to arrange enough finance to take care of your expansion plans. Hence what you decide and make preparations for will rest solely on the levels that you want to take your business to.
Hire experienced consultants – While it is true that you might have experienced and qualified executives heading different departments, it has to be remembered that they have their own pockets of work. To take your business to the next level it is necessary that you hire a consultant who can get a broad unequivocal picture of your whole setup thereby being the best person to guide you in this regard. A business consultant has rich industry experience and is highly trained in their respective field. Once you hire one, he/she will spend time studying your organisation and will offer a business plan that will help you reach your goals. This business plan will have competitor analysis, new marketing approach and means to get fresh financial outlays.
One of the leading business consultants in Australia is TR Consulting. They have long years of experience and generally take a personalised approach that assures guaranteed results. Reach them at http://trconsulting.com.au/
Prepare staff to meet new challenges – For any expansion and growth plans you have to carry your staff with you. They should have clearly defined targets and most crucially be in the know of your strategies. Working as a team is very important. It is possible that you might have to conduct extra training programs, external and internal, so that they are ready to face impending work challenges through enhanced skill sets. Open clear lines of communication with your employees, inform them of your objectives and explicitly lay down their roles in achieving it. Further, explain how your plans will benefit them through new and better career opportunities.
Increase product range – Increase the variety of your products on offer, focussing primarily on those that add value to the existing ones. For example, if you are selling espresso machines, why not add sachets or jars of coffee powder to your range. Establish your own brand and push sales for them simultaneously. Customers who bought machines from you and consumables from another source will shift wholly to you. Hence, your sales and profitability will increase simultaneously.
All of these are straightforward strategies that do not need large scale investments or drastic operational changes. Yet there is more than only an assurance that these simple steps will take your business to the next level.
For employers, choosing experience over anything else when hiring is a natural inclination. There is a general perception that experienced employees bring to the table additional skills and familiarity about the work on hand and therefore by default require less supervision and monitoring. However, this is not entirely true and sacrificing some quantum of experience for creativity in employees can bring in rich dividends for employers.
What then are the benefits of hiring creative employees?
Fresh perspective – An employee with a creative bend of mind brings a fresh perspective and line of thinking to a business. This is more so when there is a recurring problem and an employer has run out of options. A creative employee will not be bogged down with routine solutions, he/she will have out-of-the-box ideas that few others would have thought of. Innovative thinkers scale yet unreached heights and offer exclusive and unique answers to a crisis.
Structuring new opportunities – It is seen that creative employees rarely follow set work patterns and schedules as they are constantly trying to evolve new methodologies in the work environment. They will go off the beaten track and will always try to explore new avenues to quickly and effectively complete the tasks allotted to them. Further, by working beyond their key responsibility areas (KRAs) they give a boost to the organisation, helping it to achieve exponential business growth and development.
Flexible approach – Since creative employees do not let themselves be tied down to regular everyday routine, they can easily handle fresh challenges that require adopting new and exclusive methods to solve. This is a great benefit for businesses and employers as they do not get bogged down and stagnant when any type of adverse situations crop up. With creative employees offering fresh resolutions to any problem, the business growth curve is hardly ever affected. Further, such employees will also inspire others to set fresh work goals and go out of their way to achieve them. This automatically lifts the overall development of the enterprise.
Labour recruitment agencies now-a-days give a lot of emphasis on this characteristic when including aspiring employees in their database for reference to companies. Hence, firms that take help of such a recruitment agency in Melbourne or anywhere else for that matter stand to gain a lot.
Remain a step ahead – Creative employees look at areas that others would never think of. This helps companies get a fresh perspective to a product much before its launch. By asking questions ahead of customers they help to fine tune a product to perfection. Further such employees are detailed in their assessments and are never afraid to give their honest opinion on any aspect. This is a boon for business owners and quality control executives as they can iron out any issues before the product reaches the markets.
Multiple approaches – No two creative thinkers and employees will have the same solutions to a problem. This ensures that when any issue comes up, the company has the option and luxury of getting multiple perspectives and thoughts on how to meet a challenge. By weighing the pros and cons a perfect answer can be easily arrived at.
It is therefore always preferable for employers to keep these points in mind when hiring for their organisations.
Staff development and leadership training are almost mandatory in today’s business environment. Skill levels of staff have to be constantly updated both for the benefit of the organisation as well as the employees who can then chart the course of their career advancement. It helps staff reach their full potential, using their improved abilities for development of their companies. Most ventures have specialised training personnel who are themselves industry experts in their respective fields.
How can training and staff development contribute to all round growth of an employee –
High job performance – There is in the present business scenario, a continuous evolution of methods to optimise functioning of any venture, irrespective of the industry it is related to. Most of these are about improving operational and cost efficiencies. To update skills and improve work knowledge so that these objectives can be achieved, it is necessary that quality training is imparted to the employees. It also helps in developing professional qualities that will ensure that the organisation gains as a whole from better skill sets of employees.
Enhanced working relationships – Leadership training and staff development programmes help to boost confidence levels to a great extent. This results in increased working abilities. More importantly, there is a betterment of management and leadership skills that makes sure of not only a steep personal growth of the employee but also that of the company.
Personal wellness – Strange as it may sound, leadership skills improve personal wellness making for a happy and contented employee. This definitely rubs off on the quality of work at office. It is one reason why companies are introducing development training that also focuses on the psychological aspects of a staff member. Emotional stability is as important as high skills if an employee has to perform well.
While staff development programmes concentrate on improving skills and job knowledge, leadership training provides specific tools to the employee to take up highly effective management functions. These include taking and leading the company through organisational changes and being an expert on negotiation strategies – all hallmarks off an exceptional leader.
Staff development programmes and leadership training can either be in-house or external. In the first case, industry experienced professionals and experts are called to impart training to the employees. Preparing and supplying course materials are also a part of their duties. For external training schedules, employees are deputed to courses conducted by professional management training colleges and institutes. Both types are highly effective in improving job knowledge and skills of employees.